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property styling careers |
faster house sales |
estate agents embrace Property Styling |
smarter property sellers™ launch
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enfields
launch the HouseWow® for Smarter property sellers™ service!
22nd
July 2010
enfields,
Leeds welcomed in customers and local businesses today to
celebrate the launch of HouseWow® for
Smarter property sellers, a brand new
service to support customers who want to optimise their property
selling price.
After hearing more and more
vendors asking the question
"what do you recommend I do to the house to help me get the
best price?" Chris Heaps, MD enfields Leeds
..... more
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House
sales decline creates property styling careers
for women
Press
release July
2008
House
Wow! , the first nationwide property styling company for home sellers which
launched last month is in great demand and is already actively recruiting
for more representatives throughout the UK.
With home staging, property styling and declutter services on the menu its
sure to be in big demand!
Following
on from the phenomenal success of the launch and the current downturn in the
UK
housing market, homeowners & estate agents are looking for quick &
inexpensive ways to get their houses selling faster.
Recent
statistics show that there is an average of 150 properties in a price
bracket to the 10 buyers looking. That means that in the current housing
market a home needs to stand out from the crowd to stand any chance of
getting viewers through the door.
House
Wow! have hit the headlines with a unique concept in property styling which
delivers maximum wow factor at the best possible price.
Consultants are qualifies in interior design but also undergo House Wow!'s
unique home staging and affordability training so that services are
delivered with homeowners budget clearly in mind. Ensuring customer
satisfaction is the corner stone of the House Wow! code.
"Sometimes our Consultants have undertaken the
Home Staging network Certified Home Staging & Styling Professional's
distance learning course and sometimes the House Doctor training, in addition
to their Interior Design Qualifications before they commence our rigourous
training process", says Anita Richardson, founder and training
Consultant for House Wow! "Either way we ensure that they have the
skills and expertise to meet the demands of the job which require creativity
and design flair with an expert knowledge of the property market and todays
interior trends.
House
Wow! ‘s fresh & flexible approach avoids expensive and time consuming
decorations wherever possible and focus on creating wow factor from the
viewpoint of a camera lens for marketing pictures as well as for viewers who
walk through the property. Declutter,
cleanliness, home staging tips,
dressing to sell and lifestyle image are major factors used to get property
ready to sell faster.
“Layout
and lifestyle accessorising is a major key to selling faster” says Anita
Richardson, the founder of House Wow! “Estate agents see the buyers
picking a hit list to view from the best looking properties – and life
style image plays a vital role in whether they think the house is for them”.
Anita
believes that the housing markets needs for ‘styling to sell services’
is a fantastic opportunity for creative women looking to challenge
themselves and build a business.
Most property sellers need an impartial and objective viewpoint of their
home before getting ready to sell and House Wow! Consultants provide just
that with a strong knowledge of property market trends and competition in
your area - they know what changes will sell your house.
“The
House Wow! service will only be available via a House Wow! representative so
this really is a fantastic opportunity in a new marketplace” says Anita.
“We offer stylists quality training and business start up support because
excellence in our delivery of service is paramount to House Wow ideals”
Anita
has run her own design, home staging and show home business and managed the
Home Staging Network for a number of years.
“The
reaction to House Wow! has been incredible”, she says, “People are
amazed at the fast re-styles we create”, she adds, “because it gives
them a whole new interior style with wow factor that not only sells the
current house but gives them fabulous accessories ready for the new property
they move into.”
House
Wow! offer an initial advice appointment with recommendations and quotation
in writing for just £95.00 “A tiny fraction of the possible drop in
selling price homeowners are facing as their only alternative to getting our
stylists in”, adds
Anita, “we do everything we can to avoid redecorating by redefining space
and restyling to save homeowners time and money.”
“Like
my own change of career to Interior Design, many women want a creative
career with more flexible hours that fit around bringing up their children. I
re-trained in Interior Design many years ago as a single parent and I
understand the pressures of running your own business from home. House
Wow! offers recruits the chance to build a successful business whilst
dictating their own hours of work. New recruits are given Property Styling training
and business tools including an online web site presence and online diary to
set their own appointments. Building
a business in this completely new area is challenging, but incredibly
rewarding”, says Anita.
Anita
personally trains and overseas the development of her team assuring them of
the highest level of professional training and support.
During
August House Wow! are offering Property Styling and business start up
information days for just £95.00. These will run in
London
on 3rd August, Leeds on 9th August and
Birmingham
on 16th August. Further
details and booking can be found at www.housewow.co.uk/vacancies
Anita
estimates that House Wow Property Stylists will re-style property to the
value of over £300 million in
their first year and Anita believes that the business will grow and grow,
“The housing market may well improve over the
next
12 months or so but we expect that property restyling to sell will become an
integral part of home sales for many years to come” says Anita.
Contact
details: Anita Richardson, Founder of House Wow!
T:
0333 800 8002
www.housewow.co.uk
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House Wow! for faster house sales
June
2008
Much talked about Property Restyling company, House Wow! are delighted with the reaction to their official launch event last week.
House Wow! is a new & unique concept. It’s the first nationwide Property Styling service for people looking to speed up their house sales.
Anita Richardson, founder of House Wow! says, “The reaction to House Wow! has been incredible. A lot of it has to do with the current housing market conditions where homeowners & estate agents are looking to do everything possible to help their property to sell quickly. We’re also different as calling in House Wow! doesn’t always mean that you have to redecorate.”
House Wow! chose to take their home restyling company nationwide as a result of extensive research into the services currently on offer and it already looks as if their homework has paid off.
House Wow! aim to create a fast affordable style difference to make a property more saleable than others on the street which has made them very popular with UK estate agents.
Andrew Ryde of long established independent Estate Agents, Chamberlains Estates, knows only too well the merits of dressing your home to sell not only to maximise the potential return but to help attract a buyer sooner. 'It may seem like common sense but good property presentation can really affect the bottom line figure achieved, and give you the edge on the competition, which is especially important in a tough market. Sometimes all it takes is a fresh pair of eyes'
Anita adds, “What makes us different is that we can restyle properties without the need to redecorate. People are amazed at how quick, inexpensive and enjoyable restyling can be. They are often familiar with the TV makeover programmes and think that our services will be expensive & cause upheaval.”
“In reality our ‘styling to sell services’ are enjoyed by homeowners who get their home layout redefined and dressed with fabulous and co-ordinated accessories at a very affordable price and this improves the buyer appeal
enormously.”, says Anita, “we avoid redecorating, support with removing excess of personal possessions on display that don’t add to the appeal and then style to incorporate existing decorations and
furniture. This makes the changes that enable viewers to feel that they could live there. We style with fabulous accessories which really do add the wow factor required. Soft furnishings, bedding, art work, lamps and rugs add the lifestyle statement that
today's buyers are looking for. The added bonus is that this expenditure is not lost as most of the new items used to restyle can be taken to the vendor’s new home!”
House Wow! offer an initial assessment and advice with recommendations and full quotation in writing for just £95.
About Property Restyling
Research has shown that Property Styling can reduce a listing's time on the market by half and could fetch as much as 10-15% more than a home not properly presented. A home that has been professionally restyled will lead the eye to attractive features while minimizing flaws giving vendors a distinct competitive advantage.
Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, restyling is becoming a crucial part of selling a home quickly and for the most money possible by attracting the highest amount of potential buyers. House Wow! concentrate on styles that sell.
Spaciousness and light often determine the success of a styled home. Typically, the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also simple but effective techniques.
Carefully styled accessories complete the effect. Colour, texture and quality home wares add the wow factor and lifestyle image . This helps potential homebuyers feel that emotional attachment to a property that makes all the difference in making an offer to buy.
For further information about House Wow! please visit
www.housewow.co.uk where you can view example before and after pictures.
For further press details, please contact
T: 0333 800 8002
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Homeowners & estate agents embrace Property Styling to boost UK sales
May
2008
With the current downturn in the UK housing market, homeowners & estate agents are looking for quick & inexpensive ways to improve the appeal of
difficult-to-sell properties.
Research has shown that Property Styling can reduce a listing's time on the market by half and could fetch as much as 10-15% more than a home not properly presented. A home that has been professionally restyled will lead the eye to attractive features while minimizing flaws giving vendors a distinct competitive advantage.
House Wow! is a new & unique concept. It’s the first nationwide delivery of Property Styling services for home sellers tailored to individual property needs.
House Wow! offer quick, efficient, affordable home or investment Property Styling services which achieve positive results. Their fresh & flexible approach avoids expensive and time consuming decorations wherever possible and focus mainly on declutter, cleaning, defining and dressing the space with quality accessories for extra ‘wow factor.’
Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, restyling is becoming a crucial part of selling a home quickly and for the most money possible by attracting the highest amount of potential buyers. House Wow! concentrate on styles that sell.
House Wow! is the brainchild of Anita Richardson who set up the company to meet the demand for affordable property styling services throughout the UK.
Anita has run her own design, home staging and show home business and managed the Home Staging Network for a number of years.
“The reaction to House Wow! has been incredible”, she says, “a lot of it has
to do with the current housing market conditions where homeowners are looking to do everything possible to help their property to sell.”
“People are also amazed at how quick, simple & inexpensive restyling can be”, she adds, “they are often familiar with the TV series, House Doctor & may
think that our services will be expensive, take a lot of time & cause upheaval.”
“In reality, our half or full day decluttering, cleaning and styling options mean that we can to help home-owners prepare their homes for sale at a very affordable price”, adds Anita, “we do everything we can to avoid redecorating and are careful to fully explain our proposals and help motivate homeowners to make vital changes that enable viewers to see the potential in the property. The added bonus is that as we accessorise rather than decorate, most of the new items used to restyle can be taken to the vendor’s new home!”
Andrew Ryde of long established independent Estate Agents, Chamberlains Estates, knows only too well the merits of dressing your home to sell not only to maximise the potential return but to help attract a buyer sooner. 'It may seem like common sense but good property presentation can really affect the bottom line figure achieved, and give you the edge on the competition, which is especially important in a tough market. Sometimes all it takes is a fresh pair of eyes'
House Wow! offer an initial assessment and advice with recommendations and full quotation in writing for just £95.
Case study
House Wow! were given the task of restyling a 2 bedroom ground floor apartment in Harrogate. The owner needed to sell fast but was abroad so left it all for House Wow! to arrange & finish.
Our initial report recommended the following action:
“In the current difficult and slow market my initial research shows that within half a mile of the apartment’s postcode there are 96 properties for sale at Rightmove alone and 70 of these are apartments/flats. That’s a lot of stock and the house should be dressed to sell to a high standard to compete in the current market.”
House Wow! installed some replacement furniture and dressed to a high standard - total cost of £3,000 - When the property was ready to market it had 2 offers to buy within a few weeks and completed in 10 weeks close to the asking price of £325,000.
Before
After
Spaciousness and light often determine the success of a styled home. Typically, the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also simple but effective techniques.
Personal photos, awards and certificates are often removed to downplay the presence of current homeowners. This helps potential homebuyers to not only feel more at ease during viewings, but allows them to focus on the property itself while also imagining their own belongings in the space.
About House Wow! official launch event
The official House Wow! launch event will take place on Wednesday, 4 June 2008 between 6 pm & 8 pm at ‘Curtain and Home’,
2 Windsor Business Park, Trent Valley Road, Lichfield, Staffordshire, WS13 6EU. This exclusive launch is for estate agents and press only.
For further information about House Wow! please visit
www.housewow.co.uk where you can view example before and after pictures.
T: 0333 800 8002
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