Agents know that it takes longer to sell an empty property and
that they sell for a lower price. Their valuation and selling
price estimate will be lower. Some Estate Agents will
provide fewer marketing visuals and put less effort into
promoting empty property because they will concentrate on
property which is more likely to provide a faster return of
their sale commission.
An empty property sends a certain message to buyers
empty property says to buyers that you will be keen to sell as
quickly as possible to get it off your hands. They will offer a
lower asking price. Sometimes this will be tens of thousands of
pounds price reduction.
Marketing an empty house
photographs to viewings an empty house doesn't give buyers the
point of reference they need to imagine their own furniture
there. An empty property will look cold and uninviting
with any flaws and blemishes becoming focal points.
It's a myth that empty rooms look larger.
In fact empty rooms look smaller and when people try to visualise how their
own furniture will fit they often imagine the room as smaller than it is. For instance they may have a double bed or a king size bed with bedside cabinets
and imagine there won't be enough space. The solution is to add these items, in appropriate styles
to enhance the property and suit the likely market.
Lifestyle accessories can be added to create the right balance of
homeliness and style.
Buyers form an emotional attachment
when they want to buy a house. The problem with an empty house is that
it's just not as easy to get that kind of feeling.
The ability to be practical and focus on negotiations is
easier with an empty house and can knock tens of thousands off the selling price.
Testing the market with an empty property
tempting to test the market with an empty property.
However the best buyers are those first through the door. Those sitting waiting with finances ready
for their dream property. They feel excited when they see
your property come to market in the location they are looking for, with the right number of
bedrooms. But they may feel disappointed by the
photographs of the empty interior or the walk around at the viewing
when the property is not presented at its best. They won't
come back after you've resorted to investing in furnishing and
dressing because first impressions really do count.
you make the mistake of testing the market with an empty
property find out how much it will cost to have professional
House Wow Stylists present it at it's very best.