Why Stage a Property For Sale?

Denise Cable profile pic by Denise Cable,
House Wow Associate
Leicestershire and Rutland
In the United States and Australia, homes are rarely brought to market without input from a professional Home Stager. In the UK sellers are beginning to realise how this crucial piece of the marketing jigsaw is helping them sell faster and for more money.

Why is it in the UK, vendors often reduce the asking price by tens of thousands of pounds, rather than invest a much smaller amount preparing their property for sale?

Well, even before you involve your agent it's wise to think about preparing your property for market, as good preparation (like most things in life) can make a significant difference. You will have carefully selected your agent for their level of property expertise in your area. By also considering Home Staging to sell, you will be making doubly sure your home reaches its full potential.


Show Home Industrial theme Lounge Image
Staging Property to Sell will ensure that your property reaches its full potential on the market

Home Staging is becoming more popular in the UK. So what is it?

Well let's start by dismissing a few misconceptions. It isn't interior design (personalising your home to your own particular taste), and it's not just home decorating; Home Staging is about highlighting your property's best features and minimalising any negatives. Your home needs to appeal to as many potential buyers as possible. Potential buyers take about 5 to 10 minutes to walk through a home and decide if they like it or not. Buyer appeal and lifestyle is what helps to sell property faster for a better price.

Small lounge Home Staging
Lifestyle appeal needs to be seen by potential property buyers - they can't just imagine it!

So what form should Home Staging preparation take?

There is lots of common sense general advice out there, (and it isn't about painting everything cream), but we like to tailor Home Staging to your individual property. You only get one chance to make a good first impression, and for most buyers these days that will happen online when they look at your photos. If they don't like the first image they see, they may not even click through to look at the rest.

Consider getting your property looking at its absolute best before having marketing photos taken, so that high quality lifestyle photography can capture your house with quality lifestyle appeal.

Looking at your house with a critical and objective eye is crucial. What will your buyers see?

If you have been in your home for many years, you may find that you can't be objective enough as you are just too close to it. Perhaps you don't have time, or the necessary skills to bring the best out of every room. If this is the case, then involving Home Staging experts will be a very worthwhile investment.

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If you don't have the creative eye to make changes - it might be time to get the Staging professionals in!

Will my property really benefit from Home Staging?

Definitely it will certainly benefit from Home Staging! The way that you live in your home, and the way that you sell your house are two different things. A professionally presented home will essentially emphasise the space, functionality and features of a house, so that prospective buyers can envisage themselves living there. It will make your house look bigger, brighter, cleaner and warmer, distracting from any negatives.

Just take a look at the images on this page, they reflect the very best of the properties we staged for sale.

Ensuring your property is perfectly presented is not only for top end properties, ALL properties can benefit from staging regardless of size or asking price.

As an independent Home Staging Company, we are experts in preparing homes for sale. We work with what you already have and within your budget. Sometimes it's not about buying more things for your house but about getting rid of things. Less is often more. Styling and buying new items is secondary but equally important.

Buyers don't want to imagine it; they want to see it. Staging before your house goes on the market creates the ultimate win-win situation for all involved. A little money invested really will reap plentiful rewards.

Professional Home Staging Advice

Denise can visit you to carry out a home consultation, or provide a virtual staging consultation via video call and advise how to optimise your property for sale. Get in touch to find out how we can help with Staging your property find out how we can help with Staging your property for sale.

Home Staging lounge sun room  
Professional Home Staging increases property selling price by an average of 8%

House Wow® Home Staging Services

House Wow Associates across the UK offer local Consultations to discuss your requirements. We provide unique styling for furniture and accessories suitable to your property style and needs. Using quality furnishings from our trusted trade suppliers, we achieve the high standards required by our customers, meeting budget and timescales to get your property designed, styled and markted for sale to sell fast at the best possible price.
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