Staging Your Property for Rent Appeal

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Staging your property properly prior to potential tenants visiting can mean the difference between letting it, and it remaining empty.

When you stage a home, you are creating a vision of what life may be like for the tenant. An article by The Negotiator suggests there is nothing more soulless than an empty home, and nothing more damaging than one that is poorly photographed. Striking the right balance can even be the difference between people turning up to view, and walking down the street to somebody else’s home.

Before we go on, it is important to note that you must have the other basics in place before you stage your home. There is little point in dressing everything up nicely if the fundamentals are wrong.

A prospective tenant might be wowed by a nice design and style, but they will also scratch a little deeper for maintenance and repair information. A good landlord will satisfy both elements of renting. For instance, if you demonstrate that you care about their needs after they move in, that can also act as an important hook to get people to view your property. This can be done in several ways, one of which is protecting the heating system with a landlord-specific policy, demonstrating a commitment to the tenant. The landlord cover guide on HomeServe illustrates how generally, landlord cover for heating and plumbing can be wide-ranging, with policies offering basic cover through to a full boiler service and protection against pest infestations. Whilst staging a property correctly is important, there is little point if the foundations of the rental agreement are weak. Any prospective tenant will be wowed not only by the design and presentation, but also the proof that there is substance behind you as the landlord, consisting of protection and consideration for the mechanics and installations in the home.

Some might argue that part of staging the home is not just the aesthetics, but the whole set up of your agreement, from protection going forward to the curtains in the hall. However, once you have the right offering in place in terms of protection and assurances for a strong relationship going forward, it is time to create the dream that your tenant can buy into. UK estate agents suggested that 80% of those who view properties cannot envisage what an empty room might look like, which is where home staging comes in. So, here are four handy tips to consider when dressing a property for rental.

First Impression

Entrance hallway staged
The first impression is hugely important, and potential tenants might spend hours looking at a property online, but decide within minutes, or even seconds, of stepping through the door. With that in mind, do not forget to stage the hallway to make it appealing and enticing. Try to make the hallway as light and airy as you can, and try introducing a houseplant or two, to make it feel fresh and inviting. Also, do not forget the overall environment – a warm hallway and plug-in air fresheners will make sure your property makes the right first impression not just visually, but in other areas, too.

Lifestyle

Home offices are very fashionable at present, with the Guardian outlining how a growing number of people are working from home. Labelling a room ‘a home office’ may be a selling point, but by staging it as such, you are presenting the idea in a far more obvious way. If there are empty rooms, making a subtle suggestion as to their usage can help steer a potential client in the right direction. Understand your market though; if you want to appeal to larger families, marking a small bedroom as an office could have the opposite effect.

Kitchen

There is something of a grey area when it comes to white goods, such as the fridge, washing machine and dishwasher. Should you have them in a rental property, or not? The tendency in the past has been to steer away from them, but with EPC ratings tied so heavily to energy usage, it might be worth introducing them to a property for viewing purposes. If your prospective tenant already has them, you can always move them on to your next rental..

Not a Showroom

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Staging can go too far, so bear in mind that when you are creating a vision of a lifestyle, you are not trying to make it look sterile. Your staged home should look like it has life, a tenant and offers comfort and a welcoming ambience, not as if it is trying to sell furniture from a catalogue. Cushions, flowers, rugs and other soft furnishings all work well and suggest a homely ambience, rather than a showroom feel.
Stylish property will stand out from the crowd and is more visually appealing to buyers. As most buyers search for property online and have a lot to choose from within a radius of where they'd like to live, it's important that your property photographs impress them.

Can we help you further?

To find out more about how we could help you stage your property for rental complete the online enquiry form or check out our other home staging services.
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