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Compare
local Estate Agents to find
which Agent best
suits your requirements.
Compare how Estate Agents treat buyers
An
Agent will always treat sellers with the best of customer care, at least initially. You are the one who pays their wages. However, do they have the same standard of customer care for
the potential buyers? Do they send mailings and emails regularly? Do they follow up quickly? Are they attentive to customers in the showroom and answer telephone calls quickly? Or are they more concerned with sellers and
acquiring new instructions?
These are issues to consider when comparing Estate Agents. How do they look after YOU as a buyer (before you list a property for sale with them)? The potential buyers' experience - is
essential. Some Estate Agents are not efficient with buyers and your property may suffer lack of marketing exposure and opportunity at their hands.
Compare online advantage
Which online advertising does the Estate Agent use? If only their own web site it is unlikely to be good enough. Are the websites they use quick to use and easy to search for property.
Rightmove.co.uk is successful because it is easy to use and the searches are very user friendly. Check out whether your preferred Estate Agent has online advantage because, if not, you will be missing out on a large proportion of
viewers who ONLY search online.
Estate Agent Literature
The property particulars that the Estate Agent produces are the first hook to attract viewings. Compare different agents' property specs and decide which will give the best first impression;
which is vital to get viewers through your front door. Some Agents refuse to use wide angled lens photography, saying that it does not comply with The Property Mis-descriptions Act, however some Agents do use
wide angled lens leading us to believe it may not be an essential requirement. If your photos are not good enough then ask for them to be retaken. A bright sunny day can be good for external photos but can create unsightly shadows
inside rooms. Check the draft property particulars carefully for accurate details and request amendments early.
Estate Agent office opening hours
How accessible are the office and staff?
Some Agents don't open on Sundays at all, others do. Check and compare because this may be important to viewers and will be an important
aspect of your own liaison with the Agent. Online
Estate Agents are often accessible out of usual office hours and
have a log in area for vendors and viewers to make arrangements and
give feedback.
Estate Agent advertising
The Estate Agent will offer some form of Newspaper advertising but don't expect this to be every week. Make sure that you know the frequency of advertising and if you will be
paying extra for it. Additional costs for advertising are not really on as most Agents admit that the newspaper advertising procures very few enquiries and most enquiries now come from the internet marketing. Their newspaper ads
are to ensure customer familiarity and their own advertising to sellers.
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